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Uppsala · Uppsala County

UI/UX design in Uppsala

The gap on most Uppsala stores is not aesthetic. It is that the page never answers the thing the customer came to establish: spend visible per project, because the budget belongs to the grant rather than the institution, which is why traffic arrives, reads and leaves without anybody being able to say what went wrong.

A drawing of a design system for a Uppsala store being measured: type sizes, colour tokens, component states and a contrast reading above the WCAG 2.2 AA threshold.

The subjectui-ux-design × uppsala

Spend visible per project, because the budget belongs to the grant rather than the institution

The answer belongs on the page rather than behind a link.

A customer who has to leave to find out whether something applies to them frequently does not come back, and the link was cheaper to add than the sentence but costs considerably more. Most of the Uppsala work we are asked about comes from distributors serving grant-funded buyers, frequently based around Uppsala Science Park. What those businesses have in common is that the requirement above is not optional for them, whatever else changes about the build. The accessible version and the clear version are the same version. Anything that helps somebody using a screen reader or a keyboard also helps the customer reading in a hurry on a train, which is a much larger group than either. That question is the design brief. spend visible per project, because the budget belongs to the grant rather than the institution determines what belongs on the first screen, what can wait further down and what should come off the page entirely, and a design that has not decided it is arranging elements rather than solving anything for anybody.

We have no office in Uppsala. Our studio is in Rajkot, India, and every project here is delivered remotely — if a supplier who can attend your premises matters to you, that is a fair requirement and we do not meet it.

What a UI/UX design project includes

Three things, and they are the same wherever you are. What changes is the subject above.

  • UX audit against a published checklist

  • Redesign of the highest-revenue templates

  • Design system and tokens, where they earn their cost

The other three, and what each one covers

Each answers a different question for Uppsala businesses. None of them repeats this page.

UI/UX design questions from Uppsala

Three questions about the subject above. How we work, what it costs and who owns the code are answered on the service page.

Is accessibility included?

Yes, and not as a separate stage. Visible focus, real labels, adequate contrast and a keyboard route through the whole flow are part of the design rather than an audit afterwards. Retrofitting them costs more and produces a worse result than deciding them while the page is being drawn. That holds for Uppsala work as much as for anywhere we deliver.

How do you know a change is an improvement?

By measuring it where the volume supports measurement, and by reasoning honestly where it does not. Small stores rarely have the traffic for a reliable test, and pretending otherwise produces confident conclusions from noise. In that case the argument has to stand on its own merits. That is true of Uppsala work too.

What do you need from us to start?

Access to what customers actually do, whatever form that takes, and half an hour with whoever answers the support messages. That second conversation is consistently the most useful part of the work, because complaints describe the interface more accurately than any brief does. That holds for Uppsala work as much as for anywhere we deliver.

Get in touch

Planning UI/UX design work in Uppsala?

Tell us what you are building and we will come back within one business day.

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