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Wigan · Greater Manchester

UI/UX design in Wigan

Food producers with seasonal pricing in Wigan put a particular demand on an interface, and it is this: every price change recorded with its dates, because reference pricing has to be evidenced. That is a design problem rather than a content one, and it is solved on the page rather than in the copy.

A drawing of a design system for a Wigan store being measured: type sizes, colour tokens, component states and a contrast reading above the WCAG 2.2 AA threshold.

The subjectui-ux-design × wigan

Every price change recorded with its dates, because reference pricing has to be evidenced

What resolves the question is specificity.

Customers have learned to ignore claims and read particulars, so the sentence that changes a decision is almost always the one containing something checkable rather than something encouraging. Martland Park is where a good deal of this sits in Wigan. The businesses there run on logistics, and that produces the requirement above as a consequence of how they sell rather than as a choice somebody made about the store. Doing it accessibly is not additional work here. Visible labels, an operable keyboard path and adequate contrast are what makes the page usable at all, and every one of them is cheaper as a design decision than as a remediation. Everything on the page competes for the same attention. Giving every price change recorded with its dates, because reference pricing has to be evidenced the space it needs, and taking that space from something decorative, is usually the change that moves the numbers for a Wigan store rather than a redesign that rearranges everything at once.

We have no office in Wigan. Our studio is in Rajkot, India, and every project here is delivered remotely — if a supplier who can attend your premises matters to you, that is a fair requirement and we do not meet it.

What a UI/UX design project includes

Three things, and they are the same wherever you are. What changes is the subject above.

  • UX audit against a published checklist

  • Redesign of the highest-revenue templates

  • Design system and tokens, where they earn their cost

The other three, and what each one covers

Each answers a different question for Wigan businesses. None of them repeats this page.

UI/UX design questions from Wigan

Three questions about the subject above. How we work, what it costs and who owns the code are answered on the service page.

Will this work for our existing Wigan customers?

That is the right question, and it is why we look at what current customers do before changing anything. A redesign that improves things for new visitors and disrupts the people already buying is a net loss, and it is a common outcome when the existing behaviour was never examined. That applies to a Wigan client exactly as it would anywhere else.

What do you need from us to start?

Access to what customers actually do, whatever form that takes, and half an hour with whoever answers the support messages. That second conversation is consistently the most useful part of the work, because complaints describe the interface more accurately than any brief does. It is the same answer we would give a Wigan business as any other.

Do you have an office in Wigan?

No. We are in Rajkot, India, and Wigan clients are served remotely. There is no Wigan address behind this page and there is no office you could visit. We put it at the very top because a heading that names a place is precisely where that assumption is created.

Get in touch

Planning UI/UX design work in Wigan?

Tell us what you are building and we will come back within one business day.

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