Latvia
UI/UX design for Latvian ecommerce
Every field in a checkout is a chance to lose somebody, and most checkouts collect several things nobody will ever read. The shortest version that still works is almost always shorter than the one in place. We design store interfaces for Latvian businesses remotely, with no Latvian office.
What changes about UI/UX Design in Latvia?
The exercise worth doing is unglamorous: list every field, and for each one name who reads it and what they do with it. Company name on a consumer order, a second address line nobody populates, a telephone number the carrier never receives, a title, a date of birth — each has to justify itself or go. What remains should be arranged so a browser can fill it automatically, which means the standard field names and types rather than custom ones, and an address block in the order the country writes it. Autofill working properly is worth more than any amount of visual polish on the same screen, because it turns a minute of typing on a phone into two taps. The related decision is whether an account is required to buy. Forcing registration before a first purchase costs a measurable share of orders, and offering it afterwards, once somebody has already given you their details, converts far better than demanding it up front.
What a UI/UX Design project includes
Three things, and they do not change by country. What changes is the section above, which is the part worth reading before anybody agrees a scope for Latvia.
- UX audit against a published checklist
- Redesign of the highest-revenue templates
- Design system and tokens, where they earn their cost
Cities we cover in Latvia
4 cities, each with its own page describing what commerce looks like there — what sells, who buys it and what makes selling there different — rather than repeating this one. All four services are delivered in every one of them, and we hold no office in any.
The rest of what we build in Latvia
Replatforming rarely arrives on its own. The interface decides whether the new store converts, and the automation decides how much manual work it leaves behind, so the other services in this market are usually the next question rather than a later one.
UI/UX Design questions from Latvia
Three questions specific to UI/UX Design in Latvia. The general ones — how we work, what it costs, who owns the code — are answered on the service page, and the ones about selling into this market generally are on the Europe page above.
Do you have an office in Latvia?
No. We are in Rajkot, India, and Latvian clients are served remotely. There is no Latvian address behind this page and there is no office anybody could visit. It is stated at the top because that is precisely where a page carrying a country in its heading usually implies something that is untrue.
How do we decide which fields to remove?
Name who reads each one and what they do with it. Anything without an answer goes. The usual casualties are a company name on consumer orders, an unused second address line and a telephone number that the carrier is never actually sent, all collected out of habit rather than need.
Should customers have to register before buying?
No, and requiring it costs a measurable share of first orders. Offering an account afterwards, once somebody has already entered their details and only needs a password, converts considerably better than demanding registration from a stranger who has not yet decided to trust you.
Planning UI/UX Design work in Latvia?
Tell us what you are building and we will come back within one business day.