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Florence · Tuscany

UI/UX design in Florence

For stores selling into Florence, the interface is doing one job that the design brief rarely names: a repair booking that issues an inbound label and ties the item to its owner from the start. Until that is handled, improvements elsewhere on the page are being made around an unanswered question.

A drawing of a design system for a Florence store being measured: type sizes, colour tokens, component states and a contrast reading above the WCAG 2.2 AA threshold.

The subjectui-ux-design × florence

A repair booking that issues an inbound label and ties the item to its owner from the start

The answer belongs on the page rather than behind a link.

A customer who has to leave to find out whether something applies to them frequently does not come back, and the link was cheaper to add than the sentence but costs considerably more. Around Florence city centre and across Florence more widely, food and wine sets what a store has to handle. Being leather and jewellery makers servicing what they sold rather than a general retailer is what turns the requirement above from a nice-to-have into the thing the build is arranged around. None of this is a separate accessibility exercise. A page that is legible in daylight, operable with a keyboard and readable in an order that makes sense is simply a page that works, and treating that as an extra stage is how it never happens. The design is finished when a stranger can answer that for themselves. a repair booking that issues an inbound label and ties the item to its owner from the start has to be resolvable without contacting anybody, because a Florence customer who has to ask will mostly not ask at all. They leave and buy from somebody who was clearer about it.

We have no office in Florence. Our studio is in Rajkot, India, and every project here is delivered remotely — if a supplier who can attend your premises matters to you, that is a fair requirement and we do not meet it.

What a UI/UX design project includes

Three things, and they are the same wherever you are. What changes is the subject above.

  • UX audit against a published checklist

  • Redesign of the highest-revenue templates

  • Design system and tokens, where they earn their cost

The other three, and what each one covers

Each answers a different question for Florence businesses. None of them repeats this page.

UI/UX design questions from Florence

Three questions about the subject above. How we work, what it costs and who owns the code are answered on the service page.

What do you need from us to start?

Access to what customers actually do, whatever form that takes, and half an hour with whoever answers the support messages. That second conversation is consistently the most useful part of the work, because complaints describe the interface more accurately than any brief does. The same goes for Florence.

Do you work with our developers?

Regularly, and the handover is the part worth planning. Designs that specify states, edge cases and behaviour on a narrow screen get built correctly; designs that show one perfect screen get interpreted, and the interpretation is where the intent gets lost. The same goes for Florence.

Do you redesign or start from scratch?

Usually neither at first. The useful first step is establishing what is actually going wrong, which is frequently narrower than a redesign and considerably cheaper. A Florence store losing customers at one step does not need a new visual identity; it needs that step fixed.

Get in touch

Planning UI/UX design work in Florence?

Tell us what you are building and we will come back within one business day.

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