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Blog pages

Every published post, plus the category archives and the paginated index. Author archives appear here only where they carry enough posts to be worth indexing; the thinner ones exist but are not listed, which is the same rule the XML sitemap follows.

The index

Twelve posts per page, newest first. The second page exists because the count crossed twelve, not because anyone chose to split it.

Posts

Ordered by the date each post was last updated, which is the date the sitemap reports to a crawler. Category and author are shown so this list doubles as an archive index.

Categories

Six archives, one per category. Every category is indexable, so all of them are listed.

Platform Selection

Choosing between Shopify and WooCommerce, and deciding when a replatform is worth the disruption it causes.

Shopify

Building, extending and speeding up Shopify stores, including where the platform stops you and what that costs.

WooCommerce

Running WooCommerce properly: hosting, caching, plugin discipline and the maintenance nobody budgets for.

UX & Conversion

The interface decisions that change revenue: product pages, checkout friction and the reasons carts get abandoned.

AI & Automation

Which parts of running a store are worth automating, which are not, and where AI output still needs a human.

Running a Store

The operational side: what a store costs to run, who should build it, and what breaks after launch.

Authors

Listed where an author carries at least Two posts. Below that the archive is set to noindex, and a sitemap listing a noindex URL is a contradiction a crawler reports back as an error.